Behind the Scenes: A Look at Our First Collection Photoshoot
At Vibn Studios, our journey is about more than just creating clothing; it’s about curating a lifestyle that blends comfort, community, and clean design. Our first collection, featuring matching sweat sets, reflects this vision—stylish yet cozy pieces designed to be lived in. Recently, we brought this vision to life during a photoshoot at Gezellig Studio in Toronto, and we couldn’t be more excited to share the experience.
The Perfect Setting: Gezellig Studio
When choosing a location for our photoshoot, we wanted a space that would capture the essence of our brand: clean, cozy, and naturally beautiful. Enter Gezellig Studio—a Scandinavian-inspired photo studio in Toronto known for its warm, natural light and earthy tones. The studio’s minimalist design and focus on organic aesthetics perfectly aligned with our collection, and the ambiance was an ideal backdrop for our pieces.
Gezellig, which means "cozy" or "convivial" in Dutch, felt like the perfect place to showcase our brand’s values. The soft lighting and neutral tones enhanced the sweat sets.
The Vibn Family: Community at the Core
One of the most exciting aspects of the shoot was bringing together the Vibn family—a talented group who shares our vision. Models, videographers, photographers, and social media creators all contributed their skills, making the shoot a collaborative, creative experience.
The team was led by our founder, Mehul, who also played a key role in the creative direction. Mehul has always believed that community is at the heart of everything we do, so involving the Vibn family in this process was essential. His guidance, combined with everyone’s spontaneous creativity, made for a fun, inspiring day. Ideas flowed freely, and the energy was contagious.
Exclusive First Look & Input From the Vibn Family
A highlight of the shoot was giving the Vibn family an exclusive first look at the sweat sets. Everyone had the chance to try on the pieces, take photos, and give feedback. The response was overwhelmingly positive, confirming that our designs resonated deeply with our community.
The input was invaluable, not just from a design perspective, but also for brand-building. The feedback reinforced that we’re on the right track—offering clothing that people love to wear. It was incredibly gratifying to see the excitement of our family.
Bringing the Vision to Life: Sweat Sets in Action
While we aimed to capture professional photos, we also wanted to showcase the sweat sets being worn—lived in, not just posed in. The goal was to convey how comfortable and versatile the pieces are in real-life situations. Throughout the shoot, we focused on capturing the sweat sets in action—whether lounging on a couch, stretching, or enjoying a casual coffee.
The Power of Collaboration: A Creative Experience
The photoshoot itself was a true exercise in collective creativity. From the start, everyone contributed ideas, and the results were a true reflection of the collaborative spirit at Vibn. Our founder Mehul played a critical role in guiding the vision, but it was the team—our models, videographers, and photographers—that made the shoot truly special.
Watching everyone work together to shape the collection’s look was inspiring. This experience reminded us that our brand is about more than just clothing; it’s about the people who wear it and the community we’re building.
Looking Ahead: What’s Next for Vibn
The success of this photoshoot is just the beginning. As we continue to grow, we’re excited to introduce more collections that stay true to our values of comfort, quality, and community. Our first sweat set collection was a milestone, but we see it as just the start of a much larger journey.
We’re committed to creating not only clothing that makes people feel good but also experiences that bring people together. Whether through photoshoots, events, or collaborations, we want to inspire others to live comfortably and confidently.
Final Thoughts
We’re so grateful to everyone who made this photoshoot possible, and to the Vibn family for their unwavering support. This experience showed us that, at the end of the day, it’s the connections we make and the stories we share that truly define our brand.
Stay tuned for the official launch of our sweat set collection, and follow us on social media for more behind-the-scenes moments and updates.
Follow us on Instagram & TikTok (@vibnstudios) to stay up-to-date with our latest collections and creative projects. You can also sign up for our newsletter to get exclusive access to new drops and events.